Saturday, September 04, 2010
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International Brand Conference Secretariat:
Full paper published in conference proceedings and the article awarded for presentation
Title First Author Et al.
Ranking of important brands of mayonnaise in Iran base on effective factors on consumer behavior by TOPSIS method Maziar Pirahmadi Faezeh Ghanbari
Assessment of relationship of international function of brand with the other element of international marketing Mirza Hassan Hosseini Hamid Reza Vazirzanjani - Hossein Mosavi Delazyani

Full paper published in conference proceedings
Title First Author Et al.
Investigating the relationship between brand credibility and customer loyalty Mohammad Haghighi Hashem Aghazadeh - Amir Mousavian
Investigating effective factors on customers behavioral and attitudinal brand loyalty in service sector Mostafa Ahmadinejad -
Key factors influencing brand equity in dotcoms Mahmoud Mohammadian Arash Jalalzadeh Moqaddam - Arman Jalalzadeh Moqaddam
Designing a Model in order to explain effective elements on Brand equity from young users’ viewpoints of hygiene products using Aaker Model Mahdieh Khadang Ebrahim Ghirani

Abstract published in conference proceedings
Title First Author Et al.
A survey of the factors affecting international exhibition centre branding (case study: Iran Fair) Mohammad Haghighi Ebrahim Gharleghi - Fatemeh Nikbakht
the impulsive factors in effect brands choice of insurance industry Hossein Rahman Seresht Amin Roodani
Brand equity and corporate image regarding the customer value Azar kafashpor Somayyeh Lagzian - Hossein Javdani
Brand Loyalty survey on Fast Moving consumer goods Shamsi Dehghani -
Survey of the impacts of purchase involvements on the acceptance of brand extension among residence of Tehran Mir Ahmad Amirshahi Mahmoud Shirazi - Samaneh Parsa
Investigating the effect of brand recognition and brand relationship on purchase behavior of customers Kambiz Heidarzadeh Ghaffari Amin Asadollahee
Surviving the role of metaphors in consumer behavior (psychological brand analysis) Somayyeh Sadat Makkian -
Presenting an effective financial model to determine brand value Ahmad Makuie Houshang Kiani - Nabiallah Yousefi Gorji
Investigating the relationship between product involvement and brand loyalty among cell-phone users Sahar Jamalinejad -
The effect of evaluation, brand class, brand awareness and price on customer value and behavioral intensions of mobile cells buyers (case study: students) Sarah Ghafelehbashi -
Investigating antecedents and consequences of brand identity (Case study: Hacoupian) Mahdi Javaheri Kamel Mohammad Reza Kosarneshan - Akbar Mirzadeh
Ethical vision, Quality brand Alireza Sheikh -
 
 
Vivaldi Partners   Innovate Consultant   Rahyaft Group
Export Association of Mining, Industrial Products and Engineering Services of Iran Iran Association of Hygienic Cellulose Industries Industrial Management Institute Central Insurance of Iran Iranian Association of Detergent, Hygienic and Cosmetic Industries Federation of Iranian Food Industry Associations Home Appliences Industry Association Confederation of Iran Industry
Iran Chamber of Commerce, Industries & Mines Ministry of Commerce Industrial Development and Renovation Organization of Iran Ministry of Industries & Mines
Mashhad University Esfahan University Iran Management Association Marketing Research Associatiion of Iran Iran Banking Institute IRIB University Ahwaz Shahid Chamran University Alame Tabatabaie University Tehran University Shahid Beheshti University Azad Islamic University Alzahra University
 
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