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Abstract published in conference proceedings
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Title
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First Author
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Et al.
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| A survey of the factors affecting international exhibition centre branding (case study: Iran Fair)
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Mohammad Haghighi
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Ebrahim Gharleghi - Fatemeh Nikbakht
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the impulsive factors in effect brands choice of insurance industry
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Hossein Rahman Seresht
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Amin Roodani
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Brand equity and corporate image regarding the customer value
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Azar kafashpor
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Somayyeh Lagzian - Hossein Javdani
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Brand Loyalty survey on Fast Moving consumer goods
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Shamsi Dehghani
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-
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| Survey of the impacts of purchase involvements on the acceptance of brand extension among residence of Tehran
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Mir Ahmad Amirshahi
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Mahmoud Shirazi - Samaneh Parsa
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Investigating the effect of brand recognition and brand relationship on purchase behavior of customers
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Kambiz Heidarzadeh
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Ghaffari Amin Asadollahee
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Surviving the role of metaphors in consumer behavior (psychological brand analysis)
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Somayyeh Sadat Makkian
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-
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Presenting an effective financial model to determine brand value
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Ahmad Makuie
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Houshang Kiani - Nabiallah Yousefi Gorji
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Investigating the relationship between product involvement and brand loyalty among cell-phone users
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Sahar Jamalinejad
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-
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The effect of evaluation, brand class, brand awareness and price on customer value and behavioral intensions of mobile cells buyers (case study: students)
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Sarah Ghafelehbashi
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-
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Investigating antecedents and consequences of brand identity (Case study: Hacoupian)
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Mahdi Javaheri Kamel
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Mohammad Reza Kosarneshan - Akbar Mirzadeh
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Ethical vision, Quality brand
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Alireza Sheikh
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-
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