Conference Objectives: |
 Developing and Promoting the brand management knowledge
Contribution to create added value and national growth through Iranian brand value development nationally and internationally
Identifying brand strength indicators among different industries
Encouraging organizations and companies to work on branding issues
Encouraging scientific & research centres to localize branding concepts in Iran |
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Main Topics: |
Role of branding after implementation of macro economic amendments and optimizing subsidies distribution in Iran.
Role of marketing research in branding
Impact of branding on consumer behavior
Brand architecture
Integrated Brand communications
Brand identity |
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