|
Conference Objectives: |
 Developing and Promoting the brand management knowledge
Contribution to create added value and national growth through Iranian brand value development nationally and internationally
Identifying brand strength indicators among different industries
Encouraging organizations and companies to work on branding issues
Encouraging scientific & research centres to localize branding concepts in Iran |
|
Main Topics: |
The role of marketing research in branding
Brand building impacts on consumer behaviour
Brand evaluation methods and brand equity management
Scientific articles on branding in consuming goods, service and car industries
Scientific articles on national branding and export promotions |
|
Other Topics: |
Brand Building, extension and promoting strategies
Marketing communication and brand building
Brand Corporate Identity
Brand Portfolio
Role of virtual properties regulations in branding |