Saturday, September 04, 2010
Farsi Brand Conference Gallery Home
 
Conference Objectives:
 Developing and Promoting the brand management knowledge
 Contribution to create added value and national growth through Iranian brand value development nationally and internationally
 Identifying brand strength indicators among different industries
 Encouraging organizations and companies to work on branding issues
 Encouraging scientific & research centres to localize branding concepts in Iran
Main Topics:
 The role of marketing research in branding
 Brand building impacts on consumer behaviour
 Brand evaluation methods and brand equity management
 Scientific articles on branding in consuming goods, service and car industries
 Scientific articles on national branding and export promotions
Other Topics:
 Brand Building, extension and promoting strategies
 Marketing communication and brand building
 Brand Corporate Identity
 Brand Portfolio
 Role of virtual properties regulations in branding
 
 
Vivaldi Partners   Innovate Consultant   Rahyaft Group
Export Association of Mining, Industrial Products and Engineering Services of Iran Iran Association of Hygienic Cellulose Industries Industrial Management Institute Central Insurance of Iran Iranian Association of Detergent, Hygienic and Cosmetic Industries Federation of Iranian Food Industry Associations Home Appliences Industry Association Confederation of Iran Industry
Iran Chamber of Commerce, Industries & Mines Ministry of Commerce Industrial Development and Renovation Organization of Iran Ministry of Industries & Mines
Mashhad University Esfahan University Iran Management Association Marketing Research Associatiion of Iran Iran Banking Institute IRIB University Ahwaz Shahid Chamran University Alame Tabatabaie University Tehran University Shahid Beheshti University Azad Islamic University Alzahra University
 
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