The permanent secretariat of international brand conference has previously held four successful conferences with the presence of prominent international professors such as David Aaker (known as Father of Branding), Kevin Lane Keller (Author of Brand Bible) and also Erich Joachimsthaler (post PhD from Harvard University) aiming to develop and promote brand knowledge throughout Iran. this conference is expected to play an effective role in producing national wealth through increasing the value of Iranian brands in both local and international stages. The continuation of such events will probe more deeply into scientific and practical principles of integrated brand communication management. The fifth international brand conference will be held on December,2 at IRIB International Conference Centre.
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