Having presented the minister of commerce’s speech the 4th Int’l Brand Conference was hold on 11th and 12th November 2009 at IRIB Int’l Conference Centre.
Live video conference from U.S.A by Professor David Aaker (Father of Branding) and Professor Kevin Lane Keller (Author of Brand Bible) and also the enthusiastically presence of Professor Erich Joachimsthaler (post PhD from Harvard) made it one the most adorable international conferences around the world.
Moreover, enrolling three specialized brand conferences in the 2nd day; FMCG, Durables and Service were one of its useful and fantastic characteristics.
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