Prof.David Aaker - E.T. Grether Professor of Marketing and Public Policy

Ph.D., Business Administration, Stanford University  1999 - present Vice Chairman at Haas School of Business  Serves on the following editorial boards: Journal of Strategic Marketing, Marketing Management, The Journal of Brand Management, Strategy & Leadership.  Author of over 100 articles and 13 books in branding issues  Awarded Innovative Contributions to Marketing, Marketing Management Association, 2005  MIT Buck Weaver Award for contributions to the advancement of theory and practice in marketing science, 2004

Prof.Kevin Lane Keller - Professor of Marketing

Academic degrees from Cornell, Duke, and Carnegie-Mellon Universities  Faculty positions at Berkeley, Stanford, and UNC  Brand consultant for some of the world’s most successful brands: Accenture, Disney, Ford, Intel, Procter & Gamble, and Starbucks  Author of "Strategic Brand Management" which is called Brand Bible  Co-author with Philip Kotler of the best selling introductory marketing textbook, "Marketing Management"

Prof.Erich Joachimsthaler - Vivaldi Partners’s founder & CEO

Post PhD from Harvard University and Faculty positions at California, IESE and University of Virginia  Professional work experience in several multinational companies such as Coca Cola, Nestle, Boeing, Kia, Unilever, Siemens, P&G, GE, Ford, Opel, Hyundai, GM, BMW, AUDI  Author of “Brand Leadership”, co-written with David A. Aaker  Author of “Hidden in Plain Sight” in 2007  Nearly 60 articles in respected academic journals

Dr.Markus Zinnbauer - Director of Vivaldi Partners

PhD from the Institute of market-oriented management of the Munich Business School, Has studied business administration at Ludwig-Maximilians-University Munich and M.I.T., Cambridge,  Project manager of Vivaldi Partners‘Munich office with industrial expertise in the automotive sector and ITC-services and technology.  Brand positioning experiences including the implementation and activation as well as the development of brand portfolio strategies,  Has led quantitative projects (e.g., brand equity measurement and management, marketing spend effectiveness and NPV-based evaluation of marketing strategies)  Regular speaker at conferences and author in several national and international journals.